Emblematic Exports

For being such a small country, many Swiss products sure are well-known beyond its borders!

There are edibles: what Americans call “Swiss cheese” is really just one kind of cheese: Emmental. And actually, it is far from my favorite. You may also have heard of Toblerone, Lindt, or Nestle. All Swiss. And let’s not forget Ricola. While in America, I used them as cough drops; here they are considered candy. I still can’t quite make that switch in my head.

There are carryables: Swiss army knives by Victorinox-Wenger are so handy! We have a small collection just between the two of us… Stockli outdoor sports equipment is quite popular in-country (not sure about how frequently they export). Another very popular item is the Freitag bag that I have yet to own.

And of course, there are wearables: sports clothing manufacturers Switcher and Mammut can be found outside of Switzerland. Finally, I couldn’t have a post about Swiss exports without talking about… you guessed it, the WATCH. There are far too many Swiss watch brands to name, so I’ll just list the most famous ones for you: Rolex, Tissot, Omega, Longines, Audemars Piguet, Tag Hueur, and Swatch. Chances are you’ve heard of at least one of those! Then you have my personal favorite, Balmain, and my husband’s fave, Maurice Lacroix.

What Swiss products do you know and love?


12 thoughts on “Emblematic Exports

  1. Great examples, for me watch is the first thing that comes to mind. I’ve never heard of Ricola but Nestle has a bit of reputation with buying up and then closing down small regional, but locally important competitors. But their chocolates are amazing 🙂

  2. Wow, so many different well known products for such a small country. If i had to choose just one it’d be the chocolate – although Swiss watches are pretty nice too! Great post and very unique for the letter E.

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